1. In a bowl, combine warm milk, sugar, and yeast. Let sit 5 minutes until frothy.

2. Add melted butter, eggs, and red food coloring; mix well.

3. Gradually add flour and salt, kneading until a smooth dough forms.

4. Cover dough and let rise in a warm place for 1–1.5 hours or until doubled.

5. Preheat oven to 350°F (175°C).

6. Roll dough into a rectangle on a floured surface.

7. Spread softened butter over the dough, then sprinkle evenly with cinnamon sugar.

8. Roll the dough tightly from the long edge to form a log.

9. Slice into 12 rolls and place in a greased baking dish.

10. Cover and let rise for another 20–30 minutes.

11. Bake for 25–30 minutes until golden and cooked through.

12. Prepare glaze: Beat cream cheese, powdered sugar, vanilla, and milk until smooth.

13. Drizzle glaze over warm rolls before serving.